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10th annual Subaru Share the Love® Event revs up for holiday campaign benefiting Make-A-Wish


December 01, 2017

Subaru of America, Inc. recently announced the launch of the 10th annual Share the Love® Event which will, for the seventh year, benefit Make-A-Wish America. Funds raised through the automaker’s Share the Love event help grant more life-changing wishes to children with critical illnesses throughout the U.S.

Running November 16, 2017 through January 2, 2018, Subaru will donate $250 for every new Subaru vehicle sold or leased to the purchaser’s or lessee’s choice of four participating national charities, including Make-A-Wish. Participating Subaru retailers can select a fifth, hometown charity, from their local community in which customers can direct their support. Several Subaru retailers have selected their local Make-A-Wish chapter as their hometown charity. 

Funds from the Share the Love event help grant wishes for kids like Sage, who last year, appeared in a Subaru television commercial. Upon meeting Sage, Subaru knew instantly they wanted to help grant her wish. Sage wished to visit Jackson Hole, Wyoming, an area she heard to have some of the best snowboarding in the U.S. Sage said her wish meant that “nobody’s telling me to go get blood work, or go get a scan right now. Having a wish helps kids like me know there’s something that’s going to be better than what we’ve been going through this whole time.” You can see more of Sage’s wish here.

“Children facing critical illness need our help. Subaru’s support, through their annual Share the Love event, has helped make life-changing wishes come true for wish children across the U.S.” said David Williams, Make-A-Wish America president and CEO. “Research continues to show that having a wish come true can be transformational for a child battling a critical illness. We are beyond grateful to Subaru and its loyal customers for giving hope to a wish child in a time of uncertainty, joy when they could be sad, and for continuing to Share the Love.”

“Together with Make-A-Wish, the Subaru Share the Love event has granted the wishes of more than 1,500 kids with critical illnesses like Sage,” said Tom Doll, President and COO of Subaru of America. “It has been an incredibly rewarding experience for Subaru owners, employees, and retailers to bring joy to so many brave children in their communities and around the country. We are proud to work together with Make-A-Wish for a seventh year and continue making children’s wishes come true.”

Throughout nine years of the Share the Love event, Subaru has donated more than $94 million to local and national charities, $23.4 million last year. In the past six years, Subaru and its retailers have generously donated more than $12.5 million specifically to Make-A-Wish. Last year alone, Make-A-Wish received $3.5 million thanks to Subaru and its loyal customers.

To learn more about Subaru, the annual Share the Love Event, please visit

To view the Make-A-Wish New Jersey "Share The Love" promotional video, click here.

Press Contact

Michael Dominick
Director of Communicaitons
Samuel & Josephine Plumeri Wishing Place 1384 Perrineville Road
Monroe Township, NJ  08831

Phone : (609) 371-9474
Fax : (609) 371-8919

Upcoming Events

Make-A-Wish® New Jersey
Samuel & Josephine Plumeri Wishing Place
1384 Perrineville Road
Monroe Township, NJ 08831
(609) 371-9474
Toll Free (800) 252-9474